Nelly’s restaurant identity is inspired on a philanthropist who donated land and money to Helsingborg, in the south of Sweden. The only thing that has been preserved for posterity is her name, Nelly Krook (1803-89), but few things are known about her. I was invited by Atmosfär to do the logo design and stationary for the restaurant. The identity should reveal the personality of Nelly. This is a nuance of the final result.

Published: May 24, 2016