Le Passe Vite

  • Le Passe Vite
    Client Le Passe Vite / Joana Alves
    Role Identity, Packaging
    Year 2015
    Le Passe Vite is Joana’s project about food and a life between pots and pans. I was asked to design the new packaging for her amazing homemade foodies. Under constraints of cost, I developed a minimalist approach choosing white and craft paper as a foundation. Aubergine is the brand colour, along with white it should be used as a stamp printed method color for both packaging and stationary. Although I was only asked to do the packaging, this project was so exciting that couldn’t resist on developing the logo as well. This is a nuance of the nal project.