360

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Created: 02/05/11
Last Edited: 12/04/12
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Description
This competition, was to come up with a combination of sweet and savory ingredients in a form of spread and create a line from scratch and a graphic standard's manual. With great dedication and effort I won the competition.
  • 360°
    Delectable In Every Degree
  • This project, which became a competition, was to come up with a combination of sweet and savory ingredients in a form of spread and create a line from scratch. In addition, a graphic standard's manual was created in the end.
    With great dedication and effort I won the competition and was featured on my teacher's website, click here
    to check it out.
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    MISSION
    :


    Welcome to the 360° line.
    We are a bold, adventurous and smart company who is equally concerned about the environment, spirit, mind and body of our costumers. Therefore we are 100% organic and additive free. What they get is absolutely the best combination of exquisite, healthy and rich flavors in the amazing form of butter. We are completely committed to providing that uniqueness of flavors and beneficial ingredients that only 360° products can.
    For all these reasons we become a lifestyle rather than just a product waiting to be consumed.

    FACTS:
    We invest a lot in research about the newest trends in flavors, the healthiest options available and on how we can change to make a difference in your everyday lifestyle.

    TARGET AUDIENCE:
    Our costumer is definitely a foodie, someone who’s not afraid of trying the new and pay for high-quality product. Therefore middle class and up, young to adults, both male and female.
  • Each logo represents a different category that the 360° line has. The Premium Organic Butter Spread products are divided in three different groups:
    THE SPECIALIST - spicy and bold flavors.
    THE CULINARIST - a combination of fancy ingredients.
    THE HERBALIST - healthy and wholesome.
  • More of our promotional strategy includes a limited edition set of butter knives.

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