You will burn 73 calories and strengthen your
    eye muscles while reading this case study.
    Client: New premium fitness club which positions itself as a place with the main goal to inspire
    a person to live a healthy life and follow balanced lifestyle.
    Challenge: The design of logo and corporate identity, as well as interior branding, and the launch
    of an advertising campaign.
    Palestra (from Greek Παλαίστρα) — is a private gymnastics school in ancient Greece. Generally speaking,
    this word was used as an institution in which young people tended to learn different kinds of sports. In modern
    Italy the word has a common usage, which means “gym”. The core concept contains the idea of inclusion
    of the Greek letter "λ” (lambda) in logotype and usage of this letter as a logo itself.
    System of differentiation of individual formats within the brand Palestra.
    Corporate style
    Combining Greek roots and modern sports aesthetics can be traced in the style elements.
    The rough texture of materials, bright dominant color, dynamic handwritten font, and motivational phrases.
    We have developed a special cyrilic
    Ancient modern greeks
    The key figures of corporate identity are taken from classic images of ancient Greek sculptures:
    Discobolus of Myron, Boxer of the Quirinal and the Aphrodite of Capua. We also added a number
    of various fitness accessories to the statues, thus linking the aesthetics of ancient classics and
    In addition to all printed materials (business cards, club cards, price lists, gift certificates, flyers)
    we also have fully branded the stationery of the club-restaurant.
    Table organiser
    Interior branding
    We have been developing interior branding aligned with S&T architects agency. As the architects
    created the overall design, we focused on implementing corporate identity elements in the specific
    spaces and locations.
    Advertising campaign
    You can't solve every problem within your head. Sometimes it’s all about muscles :) Thanks for your attention and good luck
    in looking great!
  • Fitness club address
    1 Obolonska naberezhna str., Kyiv, Ukraine

    Project team
    Boris Alexandrov – creative director
    Anton Storozhev – designer
    Elena Parhisenko – designer
    Yuriy Domovesov – designer/motion designer
    Dimitry Panasiuk – copywriter
    Denis Dukov – creative retouch
    Alexander Gusarev – post production
    Konstantin Kondratenko – post production/font designer
    Gregory Vepryk – photographer
    Vladimir Shurubura – photographer