Cassette was in need of a new, more sophisticated, way of demonstrating the differences in offset and digital print finishes and stocks to customers. In response, a Stock Sample Kit was developed and launched to put many samples in the hands of customers at one time for instant comparison. As the project manager, I led the concept creation, storyboarding, strategy, photographic art direction, and packaging development. The execution concept was based on the vibrancy of the Indian Holi festival, which provided the perfect platform for showcasing colour range across various production methods. The resulting Stock Sample Kit became one of the most used print tools for new and existing clients in the company.
Photography Credit: Ben Capp [bencapp.com]