Plui Mineral Water

  • Drink Differently
    Plui is a new brand of mineral water that prioitizes purity and value of water. Human beings keep extracting our natural ressources like they are unlimited, but they are not. Plui is trying to show the preciousness of water that is instead coming from the sky giving it higher meaning. That’s why we are playing with concepts such as gravity and different eye levels to create awarness about water conservation. This acts as a naive paradox (“ça va pas tomber du ciel” / “it won’t fall from the sky”). In partnership with (international humanitarian agency, Plui converys that “Water shortage is a reality, each falling drop is precious. Drink differently, drink with CARE".