As big as the challenge of working for a company with the prestige of Jhonny Walker, is the satisfaction of a Project with an excellent result.
The most defiant fact was to set up a hall inside the Whisky Museum that generated the appropriate atmosphere to appreciate the beverage and recreated the spirit of the Brand.
It was decided to create a multi- sensorial experience, challenging TRICOTA to dispose all their planning and design tools.
The agency sketched the room and dealt with furnishing, illumination and exhibitors that displayed the product at it best. They also thought of an overall concept and planned a tour. Different areas inside the hall recalled the history of the Brand and its settlement in the country and invited to the tasting.
The work did not finished with the presentation of the Project but completed when the visitors enjoyed it.
The project also included a redesign of the museum menu, institutional videos and digital invitation letters.
To generate a unique experience according to the client needs was achieved with success.