These are concepts for a flea & tick preventative and treatment product for larger-sized domestic cats. As Hartz has a very consumer look with their UltraGuard brand, this product would compete with more 'clinical' brands that were originally sold in veterinary practices and eventually made it to the consumer market. These design concepts are clean and lean toward a scientific, more pharmaceutical look in order to establish its place in the market, looking to attract consumers who purchase veterinary brand flea & tick products.

Published: March 16, 2016