Make design thinking personal
We created six maps of the College of Design campus that represented each phase of the Design Thinking process.
For a parent, a commencement program is somewhat of a keepsake, it’s a symbol of their child’s milestone that will be treasured. In order for our little design “lesson” to suit the context, it had to be personal, so we connected our process model to the most personal part of the College of Design we knew: the campus. With 500 students, four years, and too many all-nighters between us, a design student’s campus becomes a second home: familiar with every secret study spot and late-night hangout. Using the campus as a medium for learning more about design seemed the most worthy option for connecting parents to their child’s school.