Balance - Brand Identity and packaging 2015

  • Balance Water Company 
    Logotype and Packaging

    Balance started with very humble origins in Sydney and is now sold in Australia, Asia, United States and Europe and operates offices in New York, Sydney and Cologne. Since Balance is deeply committed to the environment, natural products and improving peoples well being, the design process had to be a combination of all this things.



    a situation in which different elements are equal or in the correct proportions.

    fairness, justice, impartiality, egalitarianism, equal opportunity; 
    parity, equity, equilibrium, evenness, symmetry, equipoise, correspondence, uniformity, equality, equivalence, similarity, levelness, parallelism, comparability.

    The client asked us to create a colorful brand, we decided against our philosophy to use 21 colors. It was a conscious choice and a challenge.  

  • The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand  recognizability. The brand name is divided into separated elements proportioned between them and each color in the project is connected to the colors of the beautiful flowers infused in the water.
    We have hand drawn the flowers on the side and in the inside back panel which we wanted to look like an embroidery.

  • Label Printing, Epsen Hillmer Graphics Co, Omaha, United States
  • Creative Agency → Graphic opera
    Art Director → Leonardo Lenchig, Ettore Concetti
    Design → Leonardo Lenchig and Ettore Concetti
    Project Type → Produced, Commercial Work
    Client → Balance Water company (Martin Chalk)
    Location → New York, New York, USA
    Packaging Contents → Water
    Packaging Materials → 2 mil clear Polypropylene, Permanent acrylic adhesive, .92 PET Liner with a UV gloss window varnish


    Beverage World Magazine, Best water Packaging, First Place 2015