Provide the Jepson Center with a new visual identity that reflects the details of the architecture and contemporary artwork displayed in the space. Because the Jepson Center was branded with the Telfair museum, I was able to concept an entirely new, eye catching expereince that goes beyond a logo, which in turn would draw in more business to the museum.
Tourists, Museum members, Locals
The Jepson Centers new visual identity showcases the beautifully reflected lines of light that shoot through the museum on a daily basis. Mosef Safide, the architect, said he had visioned the museum to be open and light, which is what I also tried to reflect in the new identity. A holographic foil was used considering the light in the space. If you were to carry a business card, a ticket or even see a banner, the logo would look differently everywhere you walked. This brings forth the wow moment that the CEO of the museum was looking for.
Contemporary, Light, Approachable
Logo, Brandbook, Stationery, Tickets, Banners, Website, Promotional material
“We want to increase the wow moments
that people experience.”
-Lisa Grove, Telfair CEO
Class: Corporate Identity
Professor: Steff Geissbuhler