Fact: Men are ashamed of using cosmetic, even if it's going better it's still not well accepted
Brief: Create a natural cosmetic brand that men could be proud of.
Solution: Create a fun brand but still masculin allowing a simple and quick understanding/spoting. Sell natural cosmetics in a modern and young way thanks to urban style in a classy way.
Target: Urban active men with the paradoxical eco-awarness
Brand Values: Fruit base, mix urban lifestyle & eco-awarness, simple and natural cosmetics, transparency.
pep1 in french sounds «pépin», in english it means «pip». The name is based on the main ingredient of the products (fruits pip).
It’s also a mix with the figure «1» which brings the urban looking of the naming.