/ CHALLENGE /
THE CORE Design a logo for newly started Good People that produces tv commercials. The company is lead by award-winning director Ali Ali, read more about his work at Vimeo.com/alitwotimes. Good People is based in Beirut, Lebanon. Their work are characterized by creativity.
CUSTOMERS & COMPETITION The target customers are advertising agencies. Most important for them is quality and that the work of Good People makes them look cool. Most of their competitors have traditional strict sans serifs logos.
THE BRAND Good People wants to be associated with these value words: cool, young and great.
USAGE The logo will be used on website, business cards, vimeo channel etc.
/ SOLUTION /
SIMPLICITY The simplistic lettering of the logo signals confidence. The visual expression suits Good People´s vision. Quality is important for Good People and their clients, hence a lot of time has been used to craft the small details of the logo, to make it a well-crafted design that looks good from small to large scales.
STANDS OUT The lettering of the logo differentiates Good People from their competitors. The dynamic lettering signals creativity and a different way of thinking as compared to their competitors.
UNIQUE The ligature between the 'd' and the 'G' makes the logo memorable.
Above. Some of my inspiration. Always a good starting point to look at other works that align with your own idea of the new logo.
Above. Some initial sketches.
Above. Six different options for the chosen direction.
Above. Bottom version was selected to work further on.
Above. Double-checking the logo in tiny sizes to ensure legibility and that the kerning is good.
Above. How the beizer handles look in Adobe Illustrator.
Above. Final logo (inverted version).
Above. Final logo (regular version).
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