Identity System—Barnickel Design Studio

  • Barnickel Design Studio
    Brand Development: Logo Design, Stationary System, Website
  • The identity for my brand consultancy had to show a passion for brand development, attention to detail and high-end production as well as hint at my design process all in a single breath. 
  • I designed the logo so it could easily fit into a seamless repeat to be applied to various branding collateral. 
  • By designing identities that can not only stand on their own as individual signifier's of a brand, but can also be converted into a pattern as a decorative element—I'm able to create more versatile identities that allow for greater application opportunity to impact viewers through brand repetition.
  • Letterpress printing, pantone inks and limited paper stocks ensured a high-end, luxurious final product.
  • Not just a study in post-modernism, the logo also illustrates my design process. For every project I look to the past for creative inspiration as well as market research, while always looking ahead towards the future in order to keep my designs relevant, balanced and forward thinking.
  • The marketing campaign consisted of direct mailings, email updates and viral campaigns targeted at high-end retail, consumer goods and collaborative partners.
  • Barnickel Design has been featured in Print Magazine, Art PowerComputer Arts Magazine as well as various other publications and blogs. 

    After running Barnickel Design for six years in Brooklyn, NY I have taken a full-time job as Senior Art Director at RFR Creative in Jacksonville, FL.