Until The Break of Dawn_Album Packaging Design

  • Client:
    Art direction, illustration and editorial design for Chinese rock band Chinos's new album. Chinos is a British pop rock band in Modern Sky Entertainment.

    Author’s vision:
    Designers play vital roles in music industry. Majority of people follow the visual games set by designers. Graphic designers not only design the album covers, not only make the music videos, we also design audiences’ visual memory of the music.

    Concept:
    Songs and illustrations, dreams and memories. Chinos’ new album is modern fairy tales. This project aims to demonstrate and visualize Chinos’ songs. The theme of this album is “dreams and fairy tale”. Some research on dreams suggests that the vast majority of people actually used to dream in black and white, which means there are no popping colors to draw focus. In order to to demonstrate and visualize Chinos’ songs. I decided to combine black and white illustrations with flexiable layout to express its spirits. The partnership of black and white in the illustrations is an ideal match of opposites. The purity of white, coupled with the mystery of black, shows a balance on the eyes which can produce a powerful emotional response, so elements such as type, illustrations and graphics take on an added importance.

    I wish to remind the audiences of their own dreams, hoping to make them stop for a minute, and start to create their fairy tales.

    And despite the added value of appearing to customers in a classy context, black and white print is actually cheaper to execute, as the costs for printing are reduced due to there only being two colors.






    Thank you for reading:)

  • Featured on: https://connect.etapes.com
                         http://www.getdezo.com/community/portfolio/king-pin-with-shangning-wang/
                         http://abduzeedo.com/hand-draw-album-cover-design
                         http://www.rnche.com/inspiration/shangning-wangs-until
                         http://blog.designcrowd.com/article/860/examples-of-why-black-and-white-print-designs-work-so-well
                         http://www.graphicart-news.com/album-cover-design-chinese-rock-band-chinos/#.WJlRrWMVLrk
                         http://akihikogoto.com/2016/04/28/3597
                         http://sagecraft.lk/break-dawn-album-packaging-design-shangning-wang/
                         http://www.underconsideration.com/fpo/archives/2017/02/until-the-break-of-dawn-album-packaging-design.php
                         http://blog.naver.com/dameumceo/220941668964

    Awards: Semifinalists in the 2016 Adobe Design Achievement Awards
                  ADAA 2016 Honorable Mention



  •  
                                          
        \\ I //
          Thank you for watching:)