Maëlle

  • Fact: Mag’m is a french retail macaron brand working mainly in B2B model.
     
    Brief: Develop the B2C model of distribution of the actual brand. Increase familiarity of the brand and make it known among customers as a premium brand.
    Solution: Reinventing online ordering for macarons with maximal customer’s involvement into the process through a brand new brand.
     
    Target: Generation Y,  connected & greedy people
    Brand Values: Modern, premium, young, innovative, sharing
     
     
  • Concept:
  •  
     
     
  •  
     
     
  •  
     
     
     
  •  
     
     
     
     
  •  
    Mobile first thinking for a connected brand:
  • Simple ordering:
  •  
     
    A funny but mysterious packaging:
     
  • A custom note is hidden with the macarons!
     
  •  
     
    More than simple macarons, Maëlle is a full experience...
     
  • AND YOU, WHAT'S YOURS?