Seasoned financial advisor, Michelle Funke, came to us looking to name and brand her new concept for a financial advisory. We often think of this industry as dull and dry, but there is a lot of creativity and insightful thinking happening behind the scenes that enable companies to do what they truly love.
We wanted to elevate Michelle’s brand and make sure it resonates with her clients, which are artists, and fashion and creative agencies. While the intention was a contemporary identity it still needed to feel sophisticated and credible, not trendy.
Michelle and her team take a holistic approach to finances and bookkeeping. They are there with you at each business and financial step. Planning for tomorrow, next quarter and next year. Truly working in parallel.
Parallel Projects is set in a way that each letter aligns with another and is flexible depending on the ratio of the layout. Supporting and moving together. Creating a strong foundation for whatever happens in between.