Creation of a visual language & an online cultural diffusion platform.
Founded by the famous Bordeaux entrepreneur Bernard Magrez, the cultural institute that bears his name is an original space for cultural diffusion, encounter, exchange and creation. It is part of a desire to make culture more accessible.
Considered as a multidisciplinary project, the Institut Culturel is at the heart of a territory full of history, deploying on four prestigious properties of Bernard Magrez in the Bordeaux region.
The project consists of establishing a true global identity, creating a visual language to identify the different domains and creating a platform for online cultural distribution allowing access to different cultural contents.