• TRABON GROUP
  • For more than 40 years, Trabon had established a reputation as a professional printer with an impressive roster of restaurant clients that included Applebee's, the Capital Grille, Joe's Crab Shack to name a few. Founder, Tim Trabon realized in 2000, that the Internet was going to affect his print business so he started a software and IT development division called Trabon Solutions. For the last 10 years both companies grew with much independence. It became evident that this was creating confusion amongst customers who could find Trabon with two separate web sites.

    Willoughby helped the organization evaluate its brand strategically and designed a brand platform that integrated both business services under one umbrella. The new identity reflects the professional and innovative brand experience. Willoughby Design extended the identity to several touchpoints including stationery, collateral, web site, tradeshow, apparel, and signage. (Creative Director - Ann Willoughby & Zack Shubkagel, Designers- Cat Coquillette, Roberto Camacho).
  • The previous identity was a merger of the Trabon Printing┬ácompany and the innovative Trabon Solutions. However the each had different websites with strategically different marketing efforts. This created confusion for overlapping prospects.
  • After developing the Brand Strategy Platform and Roadmap, we created mood boards. This helped guide the decision-makers to an aesthetic that addressed the goals of the project.
  • The new logo mark using a bold geometric typeface with Delta "A" that becomes part of the symbolism for the brand. The Delta A communicates strength and innovation.
  • Since printing as an integral part of their business, it was important to demonstrate the attention to detail.
  • To communicate the new corporate structure, we extended the Delta into a system of iconography for the various business units along with a color system.
  • The website interface was designed to easily help various prospects understand the new corporate structure and benefits of the three divisions working together.
  • The structure was also designed to be used as a sales tool in Powerpoints and across platforms.
  • The look and feel for sales collateral continues the iconography and color theme for each division.