“The stage is a magic circle where only the most real things happen, a neutral territory outside the jurisdiction of Fate where stars may be crossed with impunity. A truer and more real place does not exist in all the universe.”
There’s more to high school than just cheerleaders and jocks. At Lake Mary High School, it’s the Drama Club that steals the show. Encore!
This was a pro-bono project for branding and web design that we decided to take on for a high school drama club located in Lake Mary, Florida. Our main goal was to build a website that would provide them with an online venue where they could advertise all their events to the school and their community. The design concept centered around their school color, red, which we enhanced with a red-orange tone that we felt would attract more attention. As an homage to the numerous scripts used in the club’s plays and musicals, we used quotation marks as inspiration for their logo, which was used alongside the school’s initials for a variety of different marketing materials such as posters, business cards, and clothing.
We created a website that provides a suite of essential tools that the drama club could put to use for everyday functionality. In the homepage, we added an event calendar, blog, social media integration, as well as an area for showcasing individual students, faculty members, and the different groups that exist within the department: Thespians, Drams, etc. We also aimed to improve communication between the teachers/staff members and students by including a Student area complete with a calendar and message board that serves as a private meeting ground for discussions surrounding events and classes.