The Wiz Live! | On-Air Promotions & Main Title
Art Direction, Concept Development & Design
NBC aired the live musical event The Wiz Live! on December 3, 2015. Featuring the All-Star cast of Queen Latifah, Mary J. Blige, Common, David Alan Grier, Elijah Kelley, Ne-Yo, Amber Riley, Uzo Aduba, Stephanie Mills and introducing Shanice Williams as Dorothy, The Wiz Live! was a huge hit with both critics and the general audience alike.
We had the opportunity to lead the creative process for a wide range of needs that proliferated in encompassing everything from On-Air Promotions to Digital Units and cross platform advertising. The amazing production design and costuming provided stunning elements to work with in creating the brand package. Undoubtedly, this was a vastly rewarding experience to work with a talented and committed team and see this high volume undertaking come to fruition and garner so much appreciation.
Director: Brad Gensurowsky
Director of Photography: David Waterston
Creative Director: Dean McFlicker
Art Direction, Concept Development, & Design: Grant Okita
Design, 3D Modeling, Compositing & Animation: Brian Williams
Rotoscoping: Tim Norman, Deane Boeka
This project was produced at NBCUniversal.