The Wiz Live! | On-Air Promotions & Main Title

  • The Wiz Live! | On-Air Promotions & Main Title
    Art Direction, Concept Development & Design

    NBC aired the live musical event The Wiz Live! on December 3, 2015.  Featuring the All-Star cast of Queen Latifah, Mary J. Blige, Common, David Alan Grier, Elijah Kelley, Ne-Yo, Amber Riley, Uzo Aduba, Stephanie Mills and introducing Shanice Williams as Dorothy, The Wiz Live! was a huge hit with both critics and the general audience alike.
    We had the opportunity to lead the creative process for a wide range of needs that proliferated in encompassing everything from On-Air Promotions to Digital Units and cross platform advertising. The amazing production design and costuming provided stunning elements to work with in creating the brand package. Undoubtedly, this was a vastly rewarding experience to work with a talented and committed team and see this high volume undertaking come to fruition and garner so much appreciation.

    CREDITS
    Director: Brad Gensurowsky
    Director of Photography: David Waterston
    Creative Director: Dean McFlicker
    Art Direction, Concept Development, & Design: Grant Okita
    Design, 3D Modeling, Compositing & Animation: Brian Williams
    Rotoscoping: Tim Norman, Deane Boeka
    This project was produced at NBCUniversal.
  • On-Air Promotions
  • :30 Four Friends
    Producer/Editor: Robert Starnes

  • :30 Lion Roar
    Producer/Editor: Andrew Nolan



  • Design Process & Breakdown
    Concept Development

    We began developing concepts that would allow us to showcase the characters in the Land of Oz.  Placing the four friends on the iconic Yellow Brick Road worked well in creating the perfect story bed, dynamically taking the viewer through Oz and keeping the fun narrative on track.


  • Concept Development | Fly Down Storyboard
    Storyboard Artist: John Nelson



  • Concept Development | Walk Reveal Storyboard
    Storyboard Artist: John Nelson


  • The Land of Oz
    Empirical Studio produced the live show's vibrant and fantastic production design.  We designed and built our environments to tie into the look and feel set forth by the show.

  • Production Design | Scarecrow's Corn Field
    Designed by Empirical Studio

  • Production Design | Poppy Field
    Designed by Empirical Studio

  • Production Design | Forest
    Designed by Empirical Studio

  • VFX Breakdowns
  • Final End Tag Design


  • Come on and ease on down the road...