Open for over 35 years and facing an increasingly promising future,
“Clinica da Bobadela” evolved into “Sana Clinics”. This renewal brings new
specialized services and treatments in a modern space, continuous care to their
patients and, above all, the consolidation of a trusted brand. Having always offered
its customers, an excellent service and relying on a medical team that includes
University Teachers, Heads of Service in hospitals of reference and highly credentialed
physicians in more than twenty areas of expertise, Sana Clinics is one of the fastest
growing medical clinics in Portugal.
The client wanted a rebranding with an approach somewhere between the conventional
and alternative in terms of colors and mark used of what already exists in this specific market.
Furthermore my goal was to ensure the values and principles that the client wanted to convey
such as Loyalty, Wellness and Commitment.
For that I focused on two main words / shapes as a starting point that would allow me to add
other concepts from then on, in which I tried to introduce the idea of lightness, transparency