Deminimis | Brand Identity

  • De minimis is a Latin expression meaning about minimal things. In risk assessment, it refers to a level of risk that is too small to be concerned with.
    The Brief
    Deminimis is a small venture offering small wood creations, located in Athens, Greece. 
    The brief emphasized on the natural impression people have of not considering as an expense minor or low cost purchases.
  • The Solution
    You can withstand small loses in order to finally win… just like chess where pawn sacrifices, is part of the greater strategy.