This project was created for Talkin’ Threads - Limited
Edition, a fashion and high street brand. The logo and
corporate identity reflect the street language of the target
audience for which it was created, that is young hip design
and fashion savvy adults. Males and females between
14-30 years old. The UPS (unique selling point) of the
brand is the design tools like drawing, spray painting, mist
and rapid fire graffiti tools.
The brand should be intriguing to use as a product, for
example used on t-shirts and on the other articles
produced. During the briefing we asked a customer: “Are
there any specific images or icons you’d like to
incorporate into the logo?” He responded: “Any elements
or icons you feel fit the brand and our needs. We need
young adults to think this is “sick” and want to wear it or
will recognize it immediately.”
The shape of the logo has been designed to be clean and
straightforward. The main purpose is to go directly to the
core. The concept is to combine three elements: the
monogram of the initials of the name (TT for Talkin’
Threads), the pedestrian crossings, as a reference to the
street and the rude gesture middle finger to make the logo
really memorable in the minds of consumers.
The logo is colored black, but it can change color
depending on the purpose (on t-shirts, sweatshirts or
other). An example is the pattern created for the edition
of the packaging of the gift card.
The font chosen is a linear sans serif, with a modern and a
up to date character, little rounded in order to remember
the lines of the logo.
The aim was to create a logo that nicely fits in a variety of
media. In the pictures you can see the application of the
logo, also in the advertising business.