/ CHALLENGE & SOLUTION /
Lina Högberg, Art Director at Magasinet NEO, wanted a hand-drawn design for the cover of this years 4th issue. After initial discussions I was given pretty much free hands to create a totally hand-drawn typographic cover. My initial focus was to find a suitable style. I researched a lot to find the right type of lettering and the effects that I wanted. The chosen lettering style suited the vision of the magazine and also has a subtle familiarity to the NEO logotype. I started drawing the main headline. Next step was to find a good layout and create the hierarchy between the main headline, its subheading and the smaller headlines. To avoid the cover to be cluttered I used four fixed sizes of letters. I also added some suitable illustrative elements to fill the blanks in the cover. To highlight the main headline even more I added shadows, etc. Lina came up with a rough color scheme that I implemented. The background has a subtle gradient and a combination of different textures in order to give it more depth. All type was initially hand-drawn by pencil and then refined digitally. For the printed cover the headlines are covered with UV varnish.
Above. Sketching the main headline.
Above. Rough sketch of the complete cover.
Above. The final printed vector artwork.
Above. The cover on the shelf at the magazine store.
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