Homeproud Luxury Home Care

  • Luxury Home Care Supplies
    Homeproud is a line of luxury home care supplies that caters to a niche male demographic. The name is taken from the term “house-proud”, first used in 1849, to describe someone proud of their house, furnishings or upkeep. I created three historical fiction archetypes of the dapper male that would appeal to the rustic gentleman, eccentric gentleman, and classic gentleman. I took inspiration from men’s specialty hygiene and grooming products to see how men were motivated to take care of themselves. I sought to translate that aesthetic into how the modern man takes care of his surroundings. My goal was to create a packaging design that was worthy of display much in the same way that a bachelor might display fine liquor in his home.