This is the official poster for Leinenkugel Brewing Company's Oktoberfest event held annually in Chippewa Falls, Wisconsin.
The objective was to leverage traditional Oktoberfest iconography in a unique way while assisting a large production brewery in positioning itself as a craft brewery. It was necessary to accomplish this without losing the credibility of the brewery's long history. Using a minimal color palate, it was disruptive while being cohesive, playful and unique to the spirit of Oktoberfest.
As usual, the posters were expertly printed by Ambient Inks.