Yellow Tail [Go-To]

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    Tasked with creating a series of spots for Australian wine company, Yellow Tail, we modernized the product's 60’s mod style with a colorful, contemporary pop. Drawing inspiration from the brand’s color-coded labels, we brought the vibrant aesthetic to the core of our concept. We branded the spot to the wines, using color to build out different environments and occasions, and mixing them together in a fast-paced music and beat-driven edit. Using live action, motion design and CG, we created a pop-chic atmosphere for the brand. The spot set a new tone for Yellow Tail by completely refreshing the look of the brand and creating an effervescent and modern new world.
     
     
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    Credits

    Client: Yellow Tail

    Agency: The Burns Group
     
    Production Co / VFX: Aggressive

    Directors: Alex Topaller, Dan Shapiro
    Producer: Dustin Pownall
    Editor: Adam Thomson
    Art Director: Nejc Polovsak
    Type Designer: Andrei Robu
    Post Producer, CG Supervisor: Dustin Pownall, Alex Mikhaylov
    CG Supervisor: Max Chelyadnikov, Dan Shapiro
    3D Animation, Compositing: Timofey Penkov, Alex Dimkov, Dmitriy Dolgikh, Dan Shapiro
    2D Animation: Guido Lambertini
    Colorist: Rob Sciarratta