CCTV News, Taking You Further (China)

  • In continuation of our "Taking You Further" series, CCTV America wanted to create a 30sec. promo that highlighted China as a whole.
  • Finding the right footage proved to be a challenge. Because this promo was not about a specific event or program, we had to find footage that was generic enough but that didn't feel overly "stock footage-y."
  • Credits:
    Creative Director: Alexander Shields
    Script Writing: Ronald Cortez & Alexander Shields
    Ronald Cortez​​​​​​​