3 Hotel Loyalty Branding Concepts
FIELDS:Branding, Graphic Design
Description
Copyright Info
- Featured on:
-
AIGA Member Gallery
- Three branding concepts for a global frequent hotel guest loyalty program for the Regent, Radisson, Country Inns & Suites, Park Plaza and Park Inn hotels.
- Concept 1:modus:
> vivendi, personal lifestyle, way of life
> operandi, personal way of working
> your modus, your manner
creative approach:
> emphasize the person in personal and show how program members are engaged
with the program, feel a part of the program.
> modus is a manner for living and operating, so this concept embraces that active
nature and personal interaction.
> energetic, witty, intimate, contemporary
> creates dialogue and focuses on human connection
> tone: conversational, inviting, genuine - Brand IdentityGRAPHIS LOGO international gold award, published in volume 7
- Brand IdentityIntegrated in animation sequences
- Website
- Ads, Posters & Branded Items
- Billboards
- Tiered Membership Cards
- Direct Mail
- Welcome Kit
- Concept 2:creative approach:
> create a brand identity that goes beyond a typical logo mark
> inject strong "welcoming/hospitable" tone into design
> mindful of global sensibility
> elevate value of program and enrich perception with sophistication
> set a comprehensive visual direction, tightly interweaving the new name and
brand mark with the creative campaign - Brand Identity
- Welcome Kit
Tiered Membership Cards- Ads, Posters & Collateral
- Concept 3:stay rewards:
> benefit of being a guest
> invitation to experience our hotels
creative concept:
> emphasize experience of when you stay with our hotels
> demonstrate how your rewards add up when staying with us
> contemporary, stylish
> tone: fun, warm, relevant, natural - Brand identity
- Tiered Membership Cards
- Direct Mail
- Ads & Posters
- Welcome Kit
Discuss This Project: ( Comments)