3 Hotel Loyalty Branding Concepts

Info
Statistics
Created: 04/15/08
Last Edited: 08/12/14
5804
92
5
Description
  • Three branding concepts for a global frequent hotel guest loyalty program for the Regent, Radisson, Country Inns & Suites, Park Plaza and Park Inn hotels. 
  • Concept 1: 
     
    modus:
    >  vivendi, personal lifestyle, way of life
    >  operandi, personal way of working
    >  your modus, your manner
     
    creative approach:
    >  emphasize the person in personal and show how program members are engaged
        with the program, feel a part of the program.
    >  modus is a manner for living and operating, so this concept embraces that active
        nature and personal interaction.
    >  energetic, witty, intimate, contemporary
    >  creates dialogue and focuses on human connection
    >  tone: conversational, inviting, genuine






     
  • Brand Identity
    GRAPHIS LOGO international gold award, published in volume 7
  • Brand Identity
  • Website
  • Ads, Posters & Branded Items
  • Billboards
  • Tiered Membership Cards
  • Direct Mail
  • Welcome Kit
  • Concept 2: 

     
    creative approach:
    >  create a brand identity that goes beyond  a typical logo mark
    >  inject strong "welcoming/hospitable" tone into design
    >  mindful of global sensibility
    >  elevate value of program and enrich perception with sophistication
    >  set a comprehensive visual direction, tightly interweaving the new name and
        brand mark with the creative campaign





     
  • Brand Identity
  • Welcome Kit

  • Tiered Membership Cards
  • Ads, Posters & Collateral
  • Concept 3:
     
     
    stay rewards:
    >  benefit of being a guest
    >  invitation to experience our hotels
     
     
    creative concept:
    >  emphasize experience of when you stay with our hotels
    >  demonstrate how your rewards add up when staying with us
    >  contemporary, stylish
    >  tone: fun, warm, relevant, natural
      
     


     
  • Brand identity
  • Tiered Membership Cards
  • Direct Mail
  • Ads & Posters
  • Welcome Kit

Discuss This Project: ( Comments)

You must to join the conversation.