Brand Tribe Asia is an independent media sales agency specialising in travel, food and lifestyle media brands. BTA help brands reach the most dynamic and engaged audience across Asia through their specialist media partners. They came to us through HoneeComm Digital Agency looking for a redesign of the identity and stationery.
We developed a stamp style logo with a vintage feel and modern spirit that integrates an airplane pictogram, designed the -Asia- lettering seeking to convey the lifestyle and completed the branding with a combination of colors, materials and stationery that evoke the classic travel style of the twentieth century.
Art Direction: David Mubien
Creative Direction: David Mubien & Michelle Wong
Photography: Adrián Castanedo