Mattress start-up Helix Sleep believes that a better night’s sleep begins with a mattress made just for you. Upon receiving your answers to a simple set of online questions, Helix gets to work optimizing your mattress for feel, support, point elasticity, and temperature regulation. The resulting mattress, fully customized to your liking, is shipped to your doorstep in a week!
High Tide partnered with Helix on all fronts, creating a comprehensive branding and identity system to communicate the brand’s core values. We then went on to design a user-friendly, fully-responsive e-commerce website, art directing the production of custom illustrations and infographics by Richard Perez. We designed the mattress cover itself, along with the unique octagonal shaped- box it most conveniently ships in.