Product of New York FW15 Launch Campaign

  • Product of New York
    Fall/Winter 2015 Coreline Look Book Video
    Art Direction: Shehan Abrahams/Alexander Crawford
    Film Editing: Ruslan Pelykh
  • Inspired by the archive brand PONY, the Product of New York collection consists of a variety of unique and contemporary models, each one pulling inspiration from PONY's past. Always ensuring the highest quality and original designs, striving to provide consumers with the best possible value in each piece of footwear. Each pair is carefully handmade in limited quantities using only the fines materials and components.
  • Website
  • Teaser image is a mixed media piece - digital contortions of FW15 line with black oil painting
  • Social media feed
  • Lookbook video
  • Teaser campaign wild posters
  • F/W15 Lookbook magazine
  • Concept store pop-up in SoHo, NYC
  • Concept store pop-up in SoHo, NYC