Moses Nadel is a New York-based leather craftsman with a passion for hand-making accessories and lifestyle goods. We helped him position his brand among the competition by conceiving a unique story and consulting on the product line itself.
The idea of the #urbanromantic comes alive in the brand video as well as in the photography/art direction.
When we designed his Monogram we imagined him with large scissors, cutting rectangles out of pieces of leather, creating something unique and beautiful.
The lookbook and other printed materials play with type and photography to
further strengthen the brand message: Let life unfold!
Creative Services: Creative Direction, Brand Identity, Film & Video, Voice & Story, Website Design