The International Association of Athletics Federations World Championships were held in Beijing, China. Allison Gardiner and I worked with Puma's social team to create digital illustrations of the puma sponsored athletes 1 hour after each of their events. This would promote their Forever Faster slogan. After each illustration was drawn they were posted on Puma Running Social Media. We enjoyed working on this project and learned a lot! Please Appreciate and share.
The art direction I pitched for the look of the social posts.
The art direction Allison pitched for the look of the social posts.
Tommie did 19.83 in 68, first under 20', Bolt did it second.