Clean & Clear: Awkward to Awesome

  • Being a teenage girl can be awkward. So can directing someone to toss a muddy soccer ball at a teenage girl’s face. Fortunately, that was only a small part of what we did when we partnered with DDB NY to direct, design, and animate 11 digital spots for Clean & Clear US, Indonesia, and India. Three prosthetic zits, 20+ oil-absorbing sheets, and one very special locker lemur later, we felt confident we had turned awkward into awesome for teenage girls everywhere.
  • Kickin' Montage featuring all of our talent!
  • Each spot included an awkward situation, an awesome save - and an animated how-to sequence featuring Clean & Clear products.
  • We kept the graphic system iconic, fresh and fun, with an elevated doodle appeal for that authentic teenage scent.
  • Our teenage stars were all good sports about running into glass doors, eating falling salad, getting a soccer ball thrown at their face, and fake falling asleep. Which was really awesome.
  • We couldn’t have done it all without our production partners, Trollbäck + Co., who are just plain awesome and very rarely awkward and our audio house You Too Can Woo, who it is confirmed, can definitely WOO.