Ginger Beard - Logotype Design

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    INTRODUCTION
    BRAND OVERVIEW
    Ginger Beard Productions is a young film and motion graphic studio from Braintree, Essex, United Kingdom, that produces promotional and product videos, music videos, commercials, documentaries and motion graphic productions like videographic and character animation and any sort of website and app videos.
    www.gingerbeard.tv
     
    THE BRIEF
    1. Logotype redesign in lettering style.
     
    THE PROCESS
     
    DRAWING PROCESS
     
     
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    DRAFTS EVOLUTION
     
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    BEFORE AND AFTER
  • EFFECTS AND CLOSE UPS
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    ISOLATED VECTORS
     
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    LAYOUTS AND MONOGRAMS
     
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    COLOR SCHEME
     
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    COLOR FREEDOM
    As a logotype to be used in interactive and multimedia supports, there's freedom about using it on different color schemes.
    These are some examples:
     
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    DELIVERY FILE
    This is an Illustrator example of how I send the final logotype to the client in three different files (saved in PDF and AI.) One of them is ready for digital (RGB) and two of them for printing (CMYK and PANTONE.)
     
     
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    PROJECT OVERVIEW
     
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