NEW YEAR 2015 - SUMP DESIGN X DD2
面對傳統而嚴肅的文化習俗，我們思考著如何讓“它”更加有趣。如同主題“ FUN 羊”希望羊年讓羊有被”放羊“出來的意思，希望以好玩為構想。提出以新年常見的門神、財神等等的春聯，結合生肖“羊”。以簡約的幾何造型去表現視覺，將所有的元素拆解後簡化再設計。將漢字筆畫結構拆解，重新以方格、線條的條件去設計，再賦予它為主視覺。
Facing the traditional and solemn culture customs, we think how to make “it” more interesting. As the theme of “FUN with Ram,” the funny concept about ram has been “FUN with Ram” in the Chinese Year of Ram. We apply the frequently seen Spring Festival couplets such as Door God, Money God, and so on to combine the Animal “Ram.” We use the simple geometry sculpts to express the visualization to design after simplify all elements. We dismantle the Chinese characters stroke to redesign according to conditions of grids and lines to be the master vision of the product.