SHOW US YOUR TYPE is a project about two things,
type and cities. They started this project to provide a creative
platform for designers to share their talents and explore cities
from a different perspective.
For this edition of the proyect, the city was Madrid so i decided to combine a few distinctive atributes of the city like infraestructure, culture and life style, to bring the city of Madrid to life, through a process of Experimental Type.
I thought that a different focus was the way to go. For this reason i followed the idea of exploring the most i could through the material which i implemented for the creative process: Clay. I used that material because it allowed me to get out of the “Digital Era”, coming back to the fundamentals of graphic communication, to it’s very core, and going to a places that these new days almost have forgotten: handcrafted work.
And here it is !!! I hope you like my approach.