• 1871 Dairy
    Bringing Dairy Back to Chicago
  • 1871 Dairy is bringing dairy back to Chicago after a storied history. As the legend goes, back in 1871, Patrick and Catherine O’Leary’s dairy cow kicked over a lantern in their barn, thus starting the Great Chicago Fire that decimated most of the city. Consider 1871 Dairy as a road to reconciliation between Chicago and dairy cows.

    We have been involved with 1871 Dairy from concept to execution on a number of different projects, all of which showcase the quality and heritage of this high-end dairy company. Look for 1871 Dairy at select Whole Foods grocery stores, Publican Meat Market in downtown Chicago, and more locations in the coming months.
  • Rule29 created the logo and packaging concepts for the variety of products offered, and business cards were printed with opaque white ink on a black, textured stock.
  • 1871 Dairy’s website was designed for ease of readability and navigation, allowing the viewer to easily and beautifully interact with all of the ways quality dairy products mean a stronger body and healthier planet. 
  • The brochure – a key piece for this startup – helped to tell the story of 1871 Dairy using full-bleed photography and playful line art details.