Role Art Direction, Branding, Positioning, UI/UX
Year 2013 — 2014
Art Direction Carla Almeida
Photography Filipa Alves
Video André Tentúgal
Createch is an emergency lighting brand. This project was a true challenge. I refused to see this project as one more corporate business communication identity, and the fact that the brand needed to communicate for a lot of targets led me to make something distinctive and unique. I’ve art directed the entire project, doing the branding and positioning, directing video and photography, event organisation, to name a few.