Viqli is a social network that builds on the international food community by offering a unique public food space. Their slogan -“Recreate food”- emphasizes the fun in creating and exploring food.
They reached out to me to help develop the imagery for the launch of their new website. They asked me to represent typical eating habits with a minimalistic and colorful design, while reflecting on the connection between food and creativity. The hand painted plates provide the audience with visual references to our relationship with food.
The animated gif appeared in their pre registration site and covered their Facebook and Twitter headers, while the five images were released to help introduce the website through Facebook, Instagram, and Twitter alike.