Neenah Paper "Future Classic" – Atlanta Food Guide

  • Neenah Paper's Future Classic
  • Russell Shaw: “Atlanta on 30,000 Calories”
    An illustrated food guide and neighborhood tour for a week in the Big Peach
  • Neenah Paper partnered with Design Army to create the Future Classic promotion – a printed book aimed at honoring the remarkable relationship between destination and design. Neenah and Design Army sought out the next class of great design cities, and the innovators who are making their marks there. They selected six up-and-coming cities and seven emerging designers.
     
    As the emerging designer chosen to represent Atlanta and the Southeast, I created an illustrated food and drink guide to my city. Food is a rallying point for a region. Certain flavors and ways of cooking develop and become specific to certain areas. Over time, they become markers of people from a similar area. I think this is very true of the South; we've developed a rich culture around Southern foods — from shrimp and grits, collards and down-home barbecue to New American-style high-end burgers and bourbon-based cocktails. Plus, I believe there is something special that happens when you sit down around a table to a meal with others. Atlanta has developed its own unique twist on Southern cooking, and I'm always glad when I get to sit around a table with friends in this city.
     
    The illustrated food guide was done in my loose, pen-and-ink style of drawing which I felt represented the folk-arty imperfection and quality of our Southern-gothic yet modern vibe. It was produced on an eight-page flyout that works as an insert that is removable from the spread of the book.
  • Creative Director: Design Army
    Editorial Director: Holly Thomas
    Art Director: Sucha Becky
    Client: Neenah Paper
     
    Emerging Designers:
    Emily Brown (Portland), Faun Chapin and Meg Paradise (Oakland), Jay Fleck (Chicago), Sarah Jacoby (Philadelphia), Kate Zaremba (Washington), Russell Shaw (Atlanta).
  • Read more about the book on Neenah's blog, Against The Grain. Or, read more detailed interviews on PRINT Magazine's post about the project. See the process shots each artist posted on Instagram at #CLASSICNEENAH. To get your very own copy of Future Classic, contact your local merchant or Neenah sales representative.
  • Left: CLASSIC CREST Cover Antique Gray 100C, Stipple
    Right: CLASSIC Linen Cover Classic Natural White 100C
  • Left: CLASSIC CREST Cover Patriot Blue 100C Stipple
    Right: CLASSIC COLUMNS Cover Safari 80C
  • CLASSIC Laid Cover Recycled 100 Bright White 80C
  • CLASSIC Laid Cover Silverstone 80C
  • CLASSIC Laid Text Whitestone 75T
  • NEW CLASSIC CREST Text Solar White 100T, Eggshell
  • CLASSIC Laid Cover Silverstone 80C
  • CLASSIC Laid Text Whitestone 75T
  • NEW CLASSIC CREST Text Solar White 100T
  • CLASSIC Laid Cover Silverstone 80C
  • Colophon
    For color, I used Pantone 332 U.
     
    Design Army approached me because they liked the illustrations that I did in this style a few years ago about the city of Portland. If you're wondering if it felt awesome to be approached by someone and the inspiation imagery is something that you did yourself, the answer is: Yes. Yes, it felt very awesome.
     
    I had to take a few liberties to fit the metro area into seven distinct sections. So if you know Atlanta well and you're thinking "Hey, Radial Cafe and Gato are really more in Candler Park than in Little 5 Points" – yeah, I know. Be gentle, Oh Devoted Fact-Checking Warrior and Defender of All Things Local.
     
    Also, not every great neighborhood could fit. West End's hot wings stands and Inman Park's Barcelona wine bar should be on the list – but there's just only so many days in the week. And, for what it's worth: I finished the illustrations before Le Fat opened on the Westside – otherwise the Westside's map might be just a series of huge arrows pointing to Le Fat, saying "Don't ask questions; just go here and get the dumplings and salted caramel chocolate cake."
     
    Come visit Atlanta! Just maybe make sure to get plenty of exercise during your stay – and perhaps opt for a salad at a few of these joints.