The font for the first concept is carefully created with geometric forms. The Kellogg’s logo must be on top of the K+ logo to show contrast between the two logos. This allows for easy identification of the logos, even when small. This first concept is more for the high-end consumers. It is designed with a measuring cup of recommended serving size inside the cereal package lid.
The font for the second concept is created with the typeface Kabel. Kabel gives off a slick feeling like as if liquid is flowing through. The plus sign for the logo is the same size as the top stem of the K. Kellogg’s logo must also be in black and white. The second concept is the charming and friendly side of Kellogg’s K+ brand. The cereal will be in a milk carton-like packaging with statements like “I am not milk. I am cereal.” written on them.