inspirational ideation behind finding the lines, shapes, and textures that create the "Farm Field Pattern"
The Farm House Kitchen Field Book is a recipe book constructed from 100% recycled materials and features a die cut
on the front cover to display an inside illustration that represents an abstract bird's eye view of farm fields and crops.
Within the design system, the original logo becomes dynamic as the same style is applied to
sections of the cook book—such as "Barn Yard Birds"—and sections of the restaurant's menu.
The Field Pattern from the cook book becomes a second visual identifier for the brand and is applied
as a vehicle wrap to an old Chevy truck. The idea is that this truck becomes a promotional piece for the brand
when it visits the local farmer's market and would contain a community garden in its back bed area.