Valentine's Day Campaign

  • Etsy Valentine's Day Campaign

    I had a blast collaborating with Nicole Licht to create props and styling for Etsy's 2014 Valentine's Day Campaign. Each scene was inspired by tools used to make the product, enhanced by a unique line referencing the process. The overarching message "Say I love you with Etsy," was threaded through subway ads in Canada, online and social media assets, and a promotional video.

    Creative Direction: Julia Hoffmann
    Art Direction: Daniel Dittmar
    Project Management: Eva Green
    Copy: Paul Caiozzo & Nathan Frank
    Styling: Melissa Deckert & Nicole Licht
    Paper Props: Melissa Deckert & Nicole Licht
    Photography: Henry Hargreaves
    Created while working in-house at Etsy