Arty is new wave electronic musician, native of Russia, who works and creates his music in the USA. He has tight worldwide tour schedule and thousands of fans. Arty is included in the 'Top 100 DJ’ list by DJ Mag.
There are too many ways to create music videos, but we had the goal to create something special. ‘Stronger’ is the new Arty’s single. Vocals are provided by Ray Dalton, who is charismatic musician with amazing vocal skills. We filmed Ray Dalton singing Arty’s new single, “Stronger”, and broke it down into over 5,000 frames. Afterwards we create website, using which any user can participate in Arty’s new video.
3 simple steps to become a clipstar:
Step 1: Сhoose your frame
Step 2: Imitate the singer and take a photo
Step 3: Submit your photo
Using the photos the system automatically compile the video. Without studio, camera crew, directors and cinematographers and with the help of just website and users webcams we create music video with 5000 participants.
While working on the project we were aiming to develop elegant, user friendly and modern website: flat design, Helvetica, all that stuff.
Ivan Nefedkin, creative direction
Erohnovich Roma, art direction, design
Georg Andreev, back-end
Artem Legotin, front-end
Michael Nalbandyan, front-end
Rise Up Agency
Mikhail Mazunov, CEO, Artist Manager
Kate Mircha, Artist Development Manager
Maxim Flyantikov, copywriter