Created a friendly, positive, and accessible brand for a nonprofit healthcare company serving low income New Yorkers. Bright pops of color, New York City neighborhood illustrations, handwriting type, and portraits of real people reflect the brand experience — a place where everyone is treated with care and respect.
The desktop site inspires potential patients with testimonials of success featuring high impact videos and introduces them to Brightpoint's team of experts, fostering trust. Easy access to information is paramount, including descriptions of each service area and their respective locations, FAQs, language translation and search functionality. The mobile site focuses on the tasks of on-the-go users, offering information on locations, appointments, and events.
Created at Sequel in 2015
Brand System: Designed in collaboration with Bailey Andrews and Creative Director, Dana Gonsalves
Photography Intent: Lou Mora (Sunset Junction)