ICNY Mock Ads

  • On a summer night, some friends and I went out and shot some apparel for athletic apparel brand ICNY. Using the app "Over" on my iPhone I created a ruff compostion that lead to this mock advertisment series. These photos demonstrate the functionality that ICNY reflective-wear provides to athletes.
    Model: Jon Schlueter 
    Photo Assitstants: JAHTOWORKS & Jeremy DaHeata