The idea for this project came from a simple signage request to update falling ice signs. Walking by vandalized signs every winter, I thought I'd thwart and celebrate the hoodlums. I didn't think it would fly, but to my surprise my client was delighted. There was a longer rhyme, but we kept it at four multiple choices.
This project even warmed the heart of a Chicago Sun-Times columnist: http://www.everygoddamnday.com/2015/02/caution-stupid-signs.html